Difference Talks
The LABOV Difference Talks podcast is all about differentiation and celebrating what makes brands unique. In each episode, we meet people who’ve dared to stand up and stand out, sometimes against great odds. We share the stories of how they have differentiated themselves, their enterprises, or their brands, and given meaning to those around them. This podcast is a journey into what it takes to win hearts, minds, and market share. In a world of copies, conformity, and commodities, uniqueness speaks volumes... Difference Talks.
Difference Talks
From Garage Experiments to Major Wins: How One System is Changing the Game of Golf | Dr. Sasho MacKenzie
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In this episode, Dr. Sasho MacKenzie discusses how he co-created The Stack System, a data-driven golf training technology designed to increase club head speed using biomechanics, AI, and real-time feedback. What began as early experimentation has grown into a global solution used by thousands of golfers. Joined by host Barry LaBov, he explains how the system delivers measurable, personalized gains once reserved for tour players like Matt Fitzpatrick, now accessible to everyday golfers. He also underscores the role of trust, customer experience, and human support in building the brand, and shares how the system is expanding into putting and wedge training to offer a more complete, science-based approach to performance.
Key Takeways:
· Making progress visible through precise tracking significantly accelerates improvement.
· Integrating gaming elements like records and levels with instant feedback motivates users to push beyond their previous limits.
· Prioritizing responsive, knowledgeable support creates trust, encouraging loyalty.
· Transforming fundamental skills with technology enhances confidence and performance.
About the Guest
Dr. Sasho MacKenzie is a sports biomechanics professor and co-creator of the Stack System, a science-backed golf training platform designed to increase swing speed through data-driven, personalized training. Known as a leading expert in golf speed development, he has helped bridge elite-level performance training with everyday golfers. His work combines biomechanics, technology, and AI powered feedback to transform how golfers train, practice, and improve, delivering measurable results through structured, efficient, and highly individualized programs.
Where to Find More
Website: https://www.stack.com/
Join the Conversation
We hope you enjoy this episode with Dr. Sasho McKenzie. Be sure to listen, subscribe, and leave a review to let us know your thoughts!